Self Storage Isn’t Just Space - Infrastructure, Margins and Getting It Right from Day One

We’re pleased to share that Sarah, CEO of Secure Stores Nationwide, recently featured on a self storage industry podcast, discussing the part of the industry that often gets overlooked - what it actually takes to build a storage site from the ground up.

In the episode, part of the Business on the Move series, Sarah shares her experience of supplying containers directly into the self storage market and explains why success in this sector is about far more than just having space available.

Watch the Podcast

You can watch the full discussion below, where Sarah breaks down the realities of setting up and scaling a self storage business in the UK.

Self Storage Starts with Infrastructure - Not Units

One of the key takeaways from the podcast is that self storage isn’t simply about filling a site with containers and waiting for customers.

Before any units are rented, there’s a significant amount of groundwork involved, including:

• Site layout and planning
• Access and logistics
• Container specification and sourcing
• Long-term scalability

This “behind the scenes” infrastructure is what determines whether a site is efficient, profitable and able to grow over time.

Why the Setup Stage Is Often Underestimated

A common theme discussed in the episode is how many new operators underestimate the setup phase.

It’s easy to focus on the end result - rows of storage units and steady income - but the decisions made at the beginning have a direct impact on:

• Ongoing operating costs
• Site usability
• Customer experience
• Long-term return on investment

Getting this stage wrong can lead to unnecessary costs and limitations later on.

Profitability Comes Down to Margins and Planning

Another key area covered is what actually makes a self storage site profitable.

It’s not just about occupancy levels - it’s about understanding:

• Purchase costs vs long-term value
• Efficient use of space
• Minimising wasted investment
• Scaling in a controlled and sustainable way

Sarah’s background in logistics plays a big role here, bringing a clear understanding of supply chains, pricing, and how to structure sites for efficiency.

Where Operators Lose Money When Buying Containers

One of the most practical insights from the podcast is how easy it is to lose money at the very start of a project by purchasing containers incorrectly.

Common mistakes include:

• Choosing the wrong specification for the intended use
• Overpaying due to lack of market knowledge
• Not considering long-term durability and maintenance
• Buying without a clear site plan

These early decisions can have a lasting financial impact, which is why taking advice and planning ahead is so important.

The Role of Logistics in a Successful Storage Site

Coming from a logistics background, Sarah highlights how valuable this knowledge is when building and expanding a self storage business.

Understanding:

• Delivery and positioning of containers
• Site access and vehicle movement
• Supplier relationships
• Lead times and availability

can give operators a significant advantage, particularly when scaling a site.

How AI Is Starting to Shape the Industry

The podcast also touches on how AI is beginning to influence the self storage sector.

Areas already seeing change include:

• Faster and more accurate quoting
• Improved survey processes
• Better forecasting and planning
• Increased efficiency in operations

As these tools develop, they’re likely to tighten margins and reduce guesswork, making it even more important to have a solid foundation in place from the start.

A Simple Takeaway - Get the Foundations Right

If there’s one message that stands out from the discussion, it’s this:

Self storage isn’t just about space - it’s about infrastructure, planning, and making the right decisions early on.

From container selection to site layout, every element plays a role in the long-term success of the business.

Thinking About Starting or Expanding a Storage Site?

Whether you’re at the early planning stage or looking to expand an existing site, understanding the setup process is key.

If you’re considering a self storage project in Suffolk, Norfolk, Essex or across East Anglia, our team is always happy to talk through your plans and help you make informed decisions from the outset.

Get in touch with Secure Stores to discuss your requirements.

Start Your Self Storage Project Today